Nice to meet you
I'm Jonathan Lewin, a Toronto-based Senior Content Designer and UX specialist.I love building magical user experiences that are grounded in research, intuitive, and just really delightful.I've been writing professionally for 22 years. And I've been a user champion for more than half that time.Here's a taste of what I've been up to.
Chan Zuckerberg Initiative
As the Lead Content Designer in the philanthropy's Education group, I helped shape Along 2.0, the second iteration of the teacher-student connection builder.Initially designed to help teachers and students stay connected during the pandemic, Along saw a significant drop-off in use as classrooms returned to in-person learning.But research has continued to show that students succeed when they feel heard.With Along 2.0, we expanded the library of research-based questions, provided teachers with key insights into what their students are saying, and created a delightful experience that's easier for teachers and students to use.Case study coming soon
RBC Royal Bank
From January 2021 through November 2022, I was the Senior Content Designer on homeX, a division focused on reimagining the homebuying experience for buyers and mortgage specialists.Our goal? To create an experience that keeps homebuyers informed, engaged, and comfortable as they make the biggest purchase of their life.A big part of that effort included revamping the backend system for mortgage specialists and giving them more power and visibility every step of the way.Case study coming soon
FigLeaf
FigLeaf has a bold mission — to give users full control over their privacy online.With FigLeaf, you have the power to decide what info to share and exactly which companies you want to share it with.On a trusted site like Amazon? Share your email address and credit card if you want.Buying something from an offshore apparel site? Use a masked email address and a one-time credit card so everything stays private.With FigLeaf, you’re in control of your personal info. Always. Everywhere.I’m proud to have led the research-inspired Content Design team in 2018 and 2019 as we worked hard to find Product Market Fit.Case study coming soon
Meta
As the Content Design Lead
on the Core Delivery Products Advertising team, I was focused on developing solutions to help monetize the emerging short-form video space.I was responsible for bringing together Content Designers from various teams at Instagram and Facebook, identifying pain points for marketers and influencers, and using research to help shape the future of short-form video monetization.And yes, that's my bald head behind the emoji.Case study coming soon
McAfee
When I first joined the company, McAfee was notorious for its use of dark patterns. Its unpleasant user experience always put making money ahead of solving user problems.Constant popups interrupting your workflow. Frequent demands to “Buy Now” or “Renew Immediately”. Unfriendly error messages designed to scare you.I’m proud to have been part of the team that changed all that for the better.Case study coming soon